Pilmico Eggs on Wheels

Activation is to increase Pilmico egg sales during the time of pandemic, by driving retailer & wholesaler conversion and active selling through direct market engagement. Pilmico Eggs on Wheels was a high-impact on-ground activation that brought the brand directly to retailers across 212 key markets, making product discovery and switching more accessible.

Verafede deployed trained brand ambassadors to engage sellers through product education, app guidance, and targeted selling activities. By combining face-to-face selling with practical business support, the campaign turned busy market spaces into active selling points—resulting in the sale of 82,000 eggs while helping retailers understand the value of Pilmico products and driving stronger sales conversion.