Sensodyne Goodbye Ngilo

Sensodyne "Goodbye Ngilo" is a regional consumer engagement campaign designed to strengthen public-health awareness around tooth sensitivity and advance oral health education across the Philippines. In collaboration with the Philippine Dental Association, the initiative delivers free dental checkups in 20 key cities across Luzon, expanding access to professional oral care for local communities.

The campaign combines strategic health education with edutainment stations, interactive engagements, product demonstrations, and sampling—building awareness, encouraging trial, and driving consumer conversion.

Project execution covered campaign creative development, jingle production, booth fabrication, production of branded collaterals, ambassador training, and professional documentation to capture the scale and impact of the activation.