In today’s business landscape where e-commerce and digitalization have become the dominant strategies for business growth, is attending business expos still effective in growing your business? Simply, the answer is yes. Delve deeper into this article as we discuss what a business expo is and how we can help you reap the benefits of attending one or two for your business.
What is a Business Expo?
A business expo is an organized event where companies and businesses from a particular industry or geographical location gather to showcase their products, services, and/or new developments. Participants typically exhibit their offerings through a dedicated stand or booth, with a representative manning the booth to interact with business people interested in the companies. In addition to increasing the visibility of your business, expos create excellent opportunities for networking with other business organizations, entering into strategic collaborations, generating leads, and potentially securing more clients.
Examples of Business Expos in Manila
Metro Manila is home to various business expos held throughout the year. For instance, the International Franchise Expo 2024 took place from April 12-14, 2024, at the SMX Convention Center Manila. The event’s participants included businesses involved in franchising. A total of 700 brands exhibited at the expo including famous fast food chain restaurants, food stalls, and even convenience stores. Additionally, a business expo showcasing SMEs, start-ups, and entrepreneurs was held on May 10-11, 2024, at the SMX. The expo attracted over 8,000 attendees and 120 exhibitors, making the event a success.
With business expos garnering hundreds of participants and attended by thousands of people, what could possibly be the benefits of attending them for your business?
- Build Brand Awareness
Exhibiting at an expo allows your business to build brand awareness by showcasing your products and services to a large number of attendees and co-exhibitors. By designing your booth to stand out through displays, LED lighting, interactive & engaging activities, and giveaways, you can attract attendees’ attention and prompt them to inquire about your business. Additionally, live demonstrations of your offerings allow attendees to experience and understand your business firsthand, thereby positioning your business in the minds of potential clients.
- Networking
As expos are attended by professionals and business people from various sectors, they provide a solid avenue for networking. You can meet and connect with other entrepreneurs, industry peers and leaders, and even key decision-makers. This is better compared to cold calling and emails, which pose a challenge in capturing recipients’ attention. Moreover, networking allows you to have face-to-face interactions which help in developing deeper relationships, casually exchanging ideas, and possibly opening future opportunities.
- B2B Opportunities
As you network, you can find businesses that are complementary to your products and services, leading to mutual growth and success. You can meet new suppliers that may expand your resources. More importantly, businesses engaged in B2B can easily exchange cards, fostering connections that can lead to future business relationships.
- Lead Generation
Expos also allow businesses to generate high-quality leads as it provides an avenue to engage with potential customers interested in availing your products and services. You can easily collect their contact information and follow up with them after the event to turn them into customers.
Conclusion
In conclusion, participating in a business expo is beneficial for your business’ growth as it builds brand awareness, provides an avenue to network with different business people, opens up possible strategic partnerships that lead to mutual growth, and generates high quality leads.
Planning to attend a business expo in the future? Make sure to stand out by executing a well-designed and fabricated booth, backed with well-planned activities for the expo and quality manpower. When you capture attendees’ attention and persuade them to visit your booth, you allow them to know you more, and potentially make them drop their contact details for further discussion of a brewing partnership.
Verafede specializes not just in booth design & fabrication, but also in the conceptualization & actualization of your event activities. Verafede ensures an effective delivery of all ideas, and that all elements (once executed) reflects your brand identity and product experience. Ready to make a splash on your next expo? Reach out today and let’s get started!
References:
- https://www.b2bexpos.co.uk/inspiration/what-is-a-business-expo#:~:text=B2B%20expos%20and%20local%20business%20expos%20are%20organized%20events%20that,and%20opportunities%20for%20local%20SMEs.
- https://www.legislate.tech/post/is-a-business-expo-a-good-investment
- https://www.millertanner.com/what-is-an-expo-event/
- https://easternshorebusiness.com/the-power-of-expos-why-participating-is-good-for-your-business/#:~:text=In%20the%20fast%2Dpaced%20world,all%20sizes%20and%20across%20industries.
- https://www.events720.com/blog/top-10-ultimate-benefits-of-exhibiting-at-an-expo
- https://www.expodisplayservice.com/what-are-the-benefits-of-participating-in-an-exhibition/
- https://hispanicchamber.org/business-expo/