Talk Like a Human, Not a Robot: Storytelling Hacks for Your Marketing

By: Kian Reyes and Ranielle Merjilla

Feeling of Being Disconnected from Brands

Checking emails would be part of the routine of many; however, if these come from brands that often send out emails that seem was sent to everyone, then it stays in one’s inbox until it piles up and remains unchecked. This is just one definite way for consumers to feel disconnected from the brand, and they then search for those that resonate with them the most. It is time for brands to stop making their customers think they are just one of the thousands of people in a vast database and start personalizing and humanizing marketing strategies to create meaningful connections. Now, how does a brand build these connections? Storytelling then comes into the picture.

Importance of Human Connection and Building Brand Loyalty

Human connections are vital in interpersonal relationships – making people feel seen, heard, and considered, and the same goes for marketing. Marketing is a form of communication that connects the brand and its customers while using a brand’s unique identity to raise awareness suitable to the customers’ needs and demands. Creating publicity is not always good; it should be anchored with emotional connections that stem from marketing that stay on brand to reinforce the message you want to relay in every strategy and campaign. Furthermore, evaluating such strategies allows for adjustments to produce a personalized and tailored-fit approach as the brand learns more about its audience, improving brand loyalty; rather than aiming to target a new audience every time, it is better to retain previous ones. At Verafede, we strive to provide marketing services that prioritize human interactions to create meaningful impact.

Storytelling as a Powerful tool for Humanizing Marketing

Marketing efforts become intriguing when they utilize the power of storytelling. Stories not only inform but also add a human touch to the brand, making it unique. By sharing narratives about the brand, rather than just launching marketing strategies, a more profound impact is made, setting a solid and consistent brand identity.

Coca-Cola’s “Share a Coke” Campaign

One successful marketing strategy that uses storytelling is Coca-Cola’s “Share a Coke” campaign. To encourage customers to share a Coke with their loved ones, they included people’s names on their bottles. One of their promotional materials features “Share a Coke with Mike,” showcasing the name on the bottle. This campaign boosted sales through increased social media interaction.

Dove’s “Real Beauty” Campaign
Dove launched this campaign to challenge and redefine societal beauty standards by including models with diverse body types, skin colors, ages, and ethnicities, not the typical models in beauty brands. They aim for inclusivity and celebrate the beauty found in all women despite their differences by empowering them in their respective journeys to accept themselves as who they are. Dove established their identity as a beauty brand and a body positivity advocate.

HHacks for Creating Conversational and Relatable Content

Understand and Engage Your Audience

Dive deep into market research about the specific target market your brand is aiming for such as their demands, weaknesses, and problems that you can address. After collecting research and adequate information, engage with them through interactive promotional materials that invite them for an experience

Share Milestones and Successful Events

Sharing your brand’s achievements with the public allows them to have a sneak peek of your journey and discover the reasons behind the success, which the people are also part of. The customers who not only support but also believe in the brand, push the success. Seeing that a brand includes them in their journey will make them feel appreciated.

Conversational content integrated into trends with hashtags

With every social media platform, emerging trends pop out occasionally, and businesses often jump onto these trends and add their own unique twist. This can be advantageous, as it allows them to appear in the news feed of the public, who utilize these platforms daily. However, it’s important to note that not every trend may align with your brand’s values or resonate with your target audience. Therefore, it’s crucial to evaluate each trend before jumping on it. Additionally, captions should include hashtags; for instance, on TikTok, adding the #fyp leads them to the “For You Page” of the audience. They are up-to-date and can help lead the brand’s promotional materials across several social media platforms and connect more with the target audience.

However, content should not just be created for the sake of trending. The brand should still be able to express its unique identity and purpose behind every single social media post. It’s important to remember that the audience is perceptive and can easily detect any aspect of insincerity. Content should only deepen meaningful relationships with the audience.

Knowing Social Media Platforms

Every platform is powerful in its own way in which it reaches as many audiences with specific content such as posters, reels, GIFs, videos, and the like. A brand should not post the same thing but tailor your story and uniqueness to each platform’s content format.

For instance, a caption most ideal for an Instagram post may attract less audience when used in an article on LinkedIn. Researching and planning the best way to tailor promotional content for each platform results in better response and benefits in the long run.

Value Customer Feedback

The brand should establish a sense of community whatever platform they may use as this leads to its long-term success. Each social media platform has a feature wherein the brand can track the response of the audience to their content. Responding to their reviews, comments, critics, and promoting an open dialogue not only make tailor-fit contents but also allow the public to feel they are valued and develop them into active contributors towards the brand’s success. he brand and the people does not only make tailor-fit content but allows the public to feel they are valued and develop active contributors towards the brand’s success.

Importance of Brand Personality and Authenticity in Marketing Communication

All these hacks should be infused with the brand’s identity and personality where such content would only be effective if the brand remains authentic to resonate better with their target audience.

Authenticity enables a brand to be trustworthy, contributing to a positive image. Genuineness exudes naturally through the ways on how the brand promotes itself which constitutes a distinctive identity for them to stick to their audience. As long as a brand remains consistent and true to their values and goals, it attracts more people and drives them to further boost the brand through the most effective marketing strategy, the word-of-mouth.

In Verafede, we value human connection the most when it comes to marketing. Making use of storytelling while integrating a brand’s personality and goals, and knowing their target audience on a deeper level, allow us to create meaningful and long-term relationships. In an era where there is tough competition among various brands, a brand’s authenticity and interactive communication with the audience will stand out the most, paves a way towards countless opportunities and a bright future.

References:

Talk Like a Human, Not a Robot: Storytelling Hacks for Your Marketing

SHARE THIS POST

GET IN TOUCH