editor_sofia

Difference Between a Boss and a Leader: Inspiring Employee Engagement

Leave a Comment / Others /

By: Jade Margaret Grajo Introduction In today’s dynamic workplace, the distinction between a boss and a leader is significant for creating a work environment that prioritizes and enhances employee engagement and organizational success. While a boss commands authority and strict compliance, a leader inspires, motivates, and pushes employees into their full potential – creating an […]

Difference Between a Boss and a Leader: Inspiring Employee Engagement Read More »

The Role of AI in Digital Marketing: Enhancing Customer Experiences

Leave a Comment / Digital Marketing /

By: Jade Margaret Grajo In the rapidly evolving landscape of digital marketing, artificial intelligence (AI) has become a disruptive force, changing the way brands interact with their target audience. Picture this: You live in a world where every encounter that you have with a business is customized to suit your wants and needs – this

The Role of AI in Digital Marketing: Enhancing Customer Experiences Read More »

Social Media Marketing: 5 Reasons Why it’s Not Working For You

Leave a Comment / Social Media Marketing, Uncategorized /

By: Aeron B. Espanillo What is Social Media Marketing? Social media has taken the world by storm. It transformed how we communicate, share information, and interact with each other. This year, there are an estimated 5.17 billion social media users around the world with each using an average of 7 social media networks per month.

Social Media Marketing: 5 Reasons Why it’s Not Working For You Read More »

8 Tips to a FulFilling Life: Achieving Work-Life Balance Post-Pandemic

Leave a Comment / Others /

By: Ranielle B. Merjilla Everyone was challenged in different ways after the pandemic and navigating to go back to older routines was such a struggle, especially those in the workforce. There was no clear distinction between work and personal life for remote job workers, resulting in everyday work to cause double the exhaustion while individuals

8 Tips to a FulFilling Life: Achieving Work-Life Balance Post-Pandemic Read More »

Why Experiential Marketing? Examples to Enhance Your Brand Awareness

Leave a Comment / Experiential Marketing /

By: Regina M. Experiential marketing, otherwise known as live marketing, grassroots marketing, or engagement marketing, is a unique way to deliver your product to your customers. It utilizes direct engagement to incite customer participation. It enhances your brand image and memorability and customer loyalty. Successful activations generate leads, word-of-mouth marketing, user-generated content, and ultimately, drive

Why Experiential Marketing? Examples to Enhance Your Brand Awareness Read More »

Target Marketing and Social Media: Which Platform to Use and How?

Leave a Comment / Digital Marketing /

By: Anton I. Let’s Name Our Platforms! Many of us are familiar with the online platforms currently being used in Philippine society such as Facebook, Tiktok, Instagram, and the like. Especially nowadays where social media is a commonplace activity for many Filipinos, understanding these platforms and the statistical demographic behind them is certainly key to

Target Marketing and Social Media: Which Platform to Use and How? Read More »

Talk Like a Human, Not a Robot: Storytelling Hacks for Your Marketing

Leave a Comment / Digital Marketing /

By: Kian Reyes and Ranielle Merjilla Feeling of Being Disconnected from Brands Checking emails would be part of the routine of many; however, if these come from brands that often send out emails that seem was sent to everyone, then it stays in one’s inbox until it piles up and remains unchecked. This is just

Talk Like a Human, Not a Robot: Storytelling Hacks for Your Marketing Read More »

The Silver Lining of Bad Publicity: How Negative Attention Can Boost Your Brand

Leave a Comment / Others /

By: Jade Margaret Grajo We often hear the saying, “in the world of marketing, bad publicity is still publicity,” but how can we know if we are still in the boundaries of promoting our product while still attracting clients? How do we know if we are not doing more harm than good? Is it really

The Silver Lining of Bad Publicity: How Negative Attention Can Boost Your Brand Read More »

GET IN TOUCH

UG01 Pioneer Pointe,
Brgy. Buayang Bato, Mandaluyong City

[email protected]

Facebook Instagram Linkedin Twitter Tiktok
Scroll to Top