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Why Experiential Marketing? Examples to Enhance Your Brand Awareness

Leave a Comment / Experiential Marketing /

By: Regina M. Experiential marketing, otherwise known as live marketing, grassroots marketing, or engagement marketing, is a unique way to deliver your product to your customers. It utilizes direct engagement to incite customer participation. It enhances your brand image and memorability and customer loyalty. Successful activations generate leads, word-of-mouth marketing, user-generated content, and ultimately, drive […]

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Target Marketing and Social Media: Which Platform to Use and How?

Leave a Comment / Digital Marketing /

By: Anton I. Let’s Name Our Platforms! Many of us are familiar with the online platforms currently being used in Philippine society such as Facebook, Tiktok, Instagram, and the like. Especially nowadays where social media is a commonplace activity for many Filipinos, understanding these platforms and the statistical demographic behind them is certainly key to

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Talk Like a Human, Not a Robot: Storytelling Hacks for Your Marketing

Leave a Comment / Digital Marketing /

By: Kian Reyes and Ranielle Merjilla Feeling of Being Disconnected from Brands Checking emails would be part of the routine of many; however, if these come from brands that often send out emails that seem was sent to everyone, then it stays in one’s inbox until it piles up and remains unchecked. This is just

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The Silver Lining of Bad Publicity: How Negative Attention Can Boost Your Brand

Leave a Comment / Others /

By: Jade Margaret Grajo We often hear the saying, “in the world of marketing, bad publicity is still publicity,” but how can we know if we are still in the boundaries of promoting our product while still attracting clients? How do we know if we are not doing more harm than good? Is it really

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Getting Your Marketing Agency: What You Should Know

Digital Marketing /

A marketing agency is an independent team of experienced individuals who synergize to satisfy the marketing needs of a client, enhancing their brand image and identifying ways to improve their customers’ experiences through various strategies and modes. More specifically, they activate the client’s unique products, services and concepts.  Agencies are often outsourced by businesses to

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