by Regina M.
A marketing agency is an independent team of experienced individuals who synergize to satisfy the marketing needs of a client, enhancing their brand image and identifying ways to improve their customers’ experiences through various strategies and modes. More specifically, they activate the client’s unique products, services and concepts.
Agencies are often outsourced by businesses to assist them in garnering public attention and connecting with their target audience. These teams offer a variety of services, of which range depends on the agency’s specializations. The usual services, however, range from marketing strategy to creative design and event management. Below are topline descriptions of these functions:
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- Traditional advertising. This includes print and television ads, including billboards, newspaper ads, commercials, news coverage, and the like.
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- Media purchasing. The management of the finances involved in purchasing advertising space on billboards, television, radio, and other monetized spaces.
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- Experiential marketing. This involves project conceptualization, events organization & management, activations direct to consumers and booth and collateral designs and production .
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- Copywriting. The provision of the written components of all promotional materials.
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- Digital marketing. This oversees online advertisements and social media management.
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- Web development. The creation and management of a website for your business, often involving wireframing, coding, and tracking site analytics.
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- Creative design. The designing of logos, brand identity, advertisements, and other marketing collateral.
Why should you hire a marketing agency?
Marketing is an essential part of any business strategy. Marketing agencies have diverse teams with expertise, experience and resources, and can make the company focus on their core business operations. Oftentimes, they also have industry contacts which can easily give your campaigns exposure, generating an audience and leads in the process.
Furthermore, they can also work with advanced tools and technologies that you might not have access to which can greatly enhance the creative output of your campaign and expand your reach.
Access to the aforementioned resources can offer a great deal of flexibility. As such, you can experiment with various strategies and marketing channels. Many agencies are also equipped to assist you long-term, and aid you in having a sustainable and consistent marketing strategy.
Most of all, working with a marketing agency means having an objective party in the room. The professionals you can work with will certainly be able to provide impartial and constructive advice regarding your marketing strategy, as well as other concerns that may arise in the process. Such an environment can enable your ideas to flourish beyond expectations.
How do I know which agency to work with?
First, it is crucial to pinpoint what your company needs from the agency. Consider your current strengths, weaknesses, and opportunities for improvement. Additionally, consider how much budget you are willing to allot for an agency and campaign fees.
The next step is to research for various agencies. You can search for marketing agencies through Google or LinkedIn. Ensure that you go through their portfolios and “About Us” pages to understand their services, as well as their mission, vision, values, and testimonials to discern if they are in alignment with yours. Some agencies offer initial consultations to get to know your business needs and goals. You can as well request to see use cases for a more in-depth understanding of what they can offer and how they can provide custom solutions to your needs.
Lastly, when selecting an agency to work with, weigh the pros and cons, including price, working culture, creative vision, and industry knowledge. These factors are of monumental importance when it comes to discerning compatibility. It is equally important, however, to trust your gut, especially as you will be working with them to encourage the growth of your business.
With 10 years of experience working with brands of various scales, at Verafede, we make sure to exceed expectations. Services include experiential marketing – under which events management and below the line activations also take place, digital and social media marketing, creative brand design, web design, booth fabrication, and even a simple merchandise production. Let us give you solutions that will work for your brand. Know more about how we can help you here.
References:
https://www.upwork.com/resources/what-is-a-marketing-agency
https://www.hop.online/blog/why-hire-a-digital-marketing-agency
https://www.meltdigital.com/knowledge-hub/9-things-consider-when-choosing-agency