What Makes TikTok a Good Marketing Platform?

TikTok is absolutely becoming a social media giant and a powerful tool for advertising. According to Brandastic, with over 2.5 billion downloads in 2021, it has been recognized as one of the most valuable apps of our generation. The app offers a feed of fun and addicting short videos that catch its users’ eye, especially the Gen Zs.

Why promote on TikTok?

You may be hesitant to use TikTok as its user demographics represent a younger market. Still, social media marketing experts expressed that many of the top social media platforms were once considered “fads” until they became the buzz of the Internet with the hype of the younger generation.

As the social media platform with the highest engagement (over a billion monthly active users!), several brands have also jumped in on the trend of TikTok marketing, and you wouldn’t want to miss out!

How to market your brand on TikTok

It does not take a genius to promote your brand on the app. Unpolished and authentic videos are the content that gets more engagements, and even start-ups can cost-efficiently create and promote their brand with just a few steps.

Here are five simple tips to maximize TikTok marketing for your brand!

1. Look for your niche audience

Whom do you want to reach with your videos?

Before creating content, it is crucial to know the psychographics of your audience. What makes these people interested in your brand? What type of content catches their attention?

Do not treat your audience the same way you would on Facebook and Instagram. Spend time researching what content hooks them and work on creating consistent videos that appeal to them.

2. Create valuable content

Your audience is not here to watch you repeat “buy now” every 5 seconds in a 20-second Tiktok video. You need to create content that matters.

Tell a story. Solve a problem. Inspire. Eventually, people will love your brand.

The average time a company posts on TikTok is 1-3 times daily, and yes, that is normal! Make sure to have a calendar of activities and topics so that you can keep track of what content you release.

3. Keep up with the trend

If you are new to TikTok and are just building awareness, you should familiarize yourself with the app’s features. Most of the time, videos that get the most engagement use trendy songs featured in the background and use popular hashtags in their captions.

So make sure that not only you but your content is up-to-date!

4. Partner with influential TikTok users

While micro-influencers on TikTok are not popular celebrities, they do make a considerable impact with engagements. Choose to partner up with personalities who believe in the same values as you and your company and make your content as authentic and genuine as possible.

5. Create your very own challenge

As you get the hang of TikTok marketing and create a buzz on the platform, promote your brand by creating your very own challenge! Challenges unite the TikTok community, and users will want to release their own version of what goes viral.

Coming up with creative and fun challenges (with prizes, of course) will widen your reach on the platform and may even transform potential buyers into loyal customers!

TikTok is one of the most efficient and effective marketing platforms when done right. It paves the way for authentic advertising and organic growth, allowing your brand to reach a massive amount of people with minor costs.

Keep in mind the five simple tips written above, and you’ll be navigating TikTok like a pro!

Mikaela De Macale

Mikaela De Macale is a senior taking up Bachelor of Science Major in Marketing Management at Pamantasan ng Lungsod ng Maynila. As a person who values growth, she enjoys traveling, listening to podcasts, and learning any knowledge that may come in handy in the future. She is also a major foodie and loves to discover new recipes to cook!