8 Ways to Improve Your Brand Perception

Brand perception refers to how customers see your brand, website, or the services and products you provide. Simply put, brand perception is how the market and your customers recognize and understand your company. Hence, when it comes to your brand strategy creating a good brand perception is critical because of its effect to the customers decision in wether or not they will engage into business with you.

Here are some tips to help you improve your brand perception, whether you are a start-up or have been in business for years.

1. Identify your Target Market

Reality check: you cannot have everyone as your target market all at once; especially if you are just starting. Targeting a particular niche will help you in creating an effective communication plan to promote your products and services. You can concentrate your marketing campaigns and strategies on people whose needs align with the products and services that you are offering. Thus, increasing your customer base and customer loyalty.

2. Connect with your Customers

Providing excellent customer service tailored to each customer is one of the most effective ways to boost your brand’s perception. Speaking in a conversational and personal tone with your customers will not only help you understand their needs but will also leave your customers a good impression of your brand. This is a great way to build a stronger and more meaningful connection with your customers.

3. Use Infographics

Likewise, the Verafede community believes that their team values teamwork, inclusivity, and the continuous guidance and trust that the upper management has been generously giving. Therefore, the Verafede journey is not only about all the fun and games. It truly took a massive fusion of hard work, collaboration, and an enormous desire for a positive brand design, identity, and experience. Without a doubt, this led them to who and where they are today.

Infographics are always a good choice because they are visually appealing and easy to understand. Using infographics allows you to breakdown complex information into simpler visual representation that your clients can easily digest. In addition to this, posting visuals gets your customers to engage with your content in any platform. Making sure that the infographics you share are consistently aligned with your established “brand image” is key. This includes placing your company logo as well as plugging your website and social media accounts in all your company made or commissioned visual materials to bring in more visitors.

4. Publish Relevant Content

Content marketing has become an essential component of any brand’s overall marketing strategy. Publishing content allows your customers to learn about your company’s values and the products and services you provide. Content marketing is a strategy that supports expanding your reach that solidifies the brand perception that you want to create.

5. Run Social Media Contests

The best platform to run marketing campaigns and to generate leads is through social media given the magnitude of the active users in different social sites. Carrying out contests is an excellent method to boost your social media presence and engagement. It will be easier to reach your target audience because your customers will do your marketing for you by liking, commenting, and sharing your social media content. Of course, you would have to provide a prize relevant to the mechanics of the contest. This could be your product, service, or an item related to the campaign.

6. Celebrity and Influencer Marketing

Collaborating with celebrities or influencers who share the same values as your brand can help you build a positive brand perception. It can also increase brand recall by showing consumers that your brand is associated with their favorite celebrity or the influencers they follow. Consumers are more likely to trust products and services recommended by celebrities or influencers that they admire.

You can read our blog post about Influencer Marketing vs. Celebrity Marketing to determine which is best for your brand!

7. Share Customer Testimonials

Sharing testimonials from previous customers increases the credibility of your brand. It will reassure potential customers that the products and services you offer have been tried and tested. In return, this allows them to make a purchase decision more quickly and easily. Customer testimonials can be in a text or video format. They must be shared on all platforms where your target audience can be reached. Contents about client testimonials are simple to implement and have a significant positive impact to your brand perception.

8. Be Consistent with Your Branding

Branding requires solid consistency as well. Being consistent with your brand entails establishing a good reputation, which allows your clients to understand what you offer and will entail a perception of being a reliable brand. Indeed, consistency in your branding is critical for gaining customer trust and loyalty. One way to do this is by applying the color palette of your logo to your website, and to your other marketing materials that is distributed across all platforms. This will help create a consistent branding and will make you stand out.

In addition, improving how your clients perceive your brand requires a significant amount of effort and hard work. This includes meticulously monitoring your brand and being clear on your brand’s purpose to satisfy your customers’ needs.

At Verafede, we believe that establishing a positive brand perception is key to maximizing the potential of your business. We can help you build a consistent brand reputation that will reach your target audience to accomplish your company’s goals. For more awesome brand insights and exciting experiences, subscribe to our newsletter here!

Related Reads:
The Verafede Journey: From Designs to Experiences

Influencer Marketing vs. Celebrity Marketing: Which is a Better Fit for your Brand?

Genely Manansala

Gen Manansala is a fourth-year Business Economics student at the University of Santo Tomas and a Research Intern at Verafede, Inc. In her spare time, she enjoys reading financial literacy books and binge-watching Korean dramas and variety shows.

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