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Creating brand awareness is a tricky process, especially when your business is just starting. You may know all your target market’s quirks and have a complete grasp of what they want, but what if they have no idea you exist? In times where businesses heavily utilize both traditional and digital marketing, ideating effective campaigns matter in order to leverage your brand from the rest of the scene.
Now, to answer your question, “How do I do this?” is simple — brand activation.
What is brand activation, and why does it matter?
Brand activation is the process of creating campaigns, events, and any interactive experience that communicates with your customer, creating brand awareness and building brand loyalty. Brand activation significantly makes impressions last so that your brand will be at the top of the mind of your consumers!
What is the difference between traditional and digital brand activation?
The only difference between traditional brand activation from a digital one is the medium in which the customer encounters an event or campaign. Traditional brand activations include actual interactive events such as samplings, booths, and in-store experiences. In contrast, digital brand activation delivers its campaigns through the Internet and is virtually experienced by your customers.
In this article, we’ll walk through ways to work around and maximize brand activations to make your brand recognizable.
1. Engagement is the key
What’s not to love about a brand that connects with its customers? Create events and campaigns that encourage people to participate and make your customers feel that they are the center of attention.
One great tip to make interactions memorable is having a complete understanding of what your customers’ interests, needs, and type of advertising they prefer the most.
2. Make your campaigns as fun as possible
Whether it’d be actual face-to-face events or virtual ones, having fun and enjoyable interactions with your customers creates long-lasting impressions. Companies that want to make their campaigns more exciting urge their customers to join events, play games, and win prizes!
3. Catch your customers’ attention, be different!
Think outside the box. Be shocking. Be unpredictable. It makes your campaign and your brand unforgettable.
4. Don’t just entertain; solve a problem
Why do customers want to buy your products? Simple, because it solves a problem. Show them that your product is capable of solving an issue through actual product demos or the use of augmented reality apps.
5. Capitalize on current trends
Social media displays all the talk of the town, and your business should be too! Set up booths, create hashtags, and have your customers post something about your brand in exchange for free product samples or vouchers. Make sure that the experiences they post are worth-the-share!
6. Advocate for something your customer cares for
We all want something good to contribute to the world, and maybe your brand can advocate for issues your customer cares for. After all, people are most likely to buy products from a company whose values resonate with theirs. You may use digital posters to address these issues while still marketing what your brand stands for and what benefits your products can offer.
7. Give your customers something to anticipate in the future
It’s not good to ideate and implement campaigns that reveal everything from the get-go. Whether it’s through using the latest digital trends or setting up one-of-a-kind events, save some of your ideas and make sure your customers have something to anticipate in the future!
By having your customers anticipate your brand’s next event, people will be intrigued enough to follow your company’s every move and be updated about your current initiatives, which is a fantastic way to build customer loyalty.
Marketing is rapidly evolving, and so are our customer’s wants and needs. Designing the perfect brand activation strategy for your business is challenging but, when executed right, will help elevate your brand in the industry. Make sure to create brand activation activities that are interactive, fun, and unique while still promoting your company’s values.
Has your business considered all these? If not, there’s still time—it’s a process! If you need help with branding and content, feel free to send an inquiry to us!
Related Reads:
8 Ways to Improve Your Brand Perception
Branding 101: How to Create a Strong, Convincing Brand Message
Heads Up, Start-Ups! Marketing Tips for Start-Up Businesses in 2021
Mikaela De Macale
Mikaela De Macale is a senior taking up Bachelor of Science Major in Marketing Management at Pamantasan ng Lungsod ng Maynila. As a person who values growth, she enjoys traveling, listening to podcasts, and learning any knowledge that may come in handy in the future. She is also a major foodie and loves to discover new recipes to cook!