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Personally, public speaking is my biggest weakness. I have always admired people who can confidently express themselves in a verbal form. I have attended several webinars with speakers who made sure they were connected with their audience. I believe that it takes deep knowledge, confidence, and an excellent character to influence your people effectively.
Speakers are huge factors in events because they become the faces of the event. Selecting the right speaker will immensely affect the event’s success, for the way they deliver their talk attracts the listener’s attention.
Listed below are points to keep in mind that could help you find an effective speaker fit for your event.
Know your audience
Choose someone who could relate to your audience. Knowing your target audience might help you determine what types of content and messaging they are interested in. One example would be if your audience is Gen Z, it’s best if you can invite someone who has gone through experiences that may benefit the viewers in many aspects. A fashion event led by a fashion expert who’s willing to talk about the ins and outs of his career. The speaker should cater to the listener’s needs.
Study the profile of your speaker
It’s essential to do thorough research about who is best suited to talk at an event. Appoint someone whose background is aligned with the event’s subject. A mental health talk would be effectively explained by a medical expert or someone who has overcome problems related to mental health issues. Insights are more reliable to depend on if narrated from personal experiences.
Getting someone who can provide fresh ideas and perspectives about a particular topic can immensely motivate and inspire your audience. A confident newbie can deliver a talk well, as much as an experienced speaker can do. What’s important is how knowledgeable your speakers are and how their energy is matched with your audience. Finding a qualified speaker is a challenging task—proper criteria and considerations must always be in place.
Verafede, as an Integrated Marketing Communications firm, offers credible speakers at every event. When asked how this is possible, Miss Veanney Ventura, Chief Operating Officer of Verafede, revealed that it solely depends on the topic and the target audience. First, researching your attendees’ commonalities and background is essential to determining who would best deliver a talk. Discovering the industry or category of where your audience belongs may give a hint of who could relate well to your listeners. Also, knowing the audience’s pain points could help the speaker anticipate the flow of his insights. Next lies the finding of the Subject Matter Expert. It pertains to a person who has expertise in a specific topic, making his words reliable and informative. Lastly, it is vital to think of laymanized or quirky titles for your event. It includes catchy titles or up-to-date topics to help you attract a specific target audience.
People like to be heard, but most importantly, to be understood. We want to make people remember and value our words. Speakers share what they believe will help others. They are eager to make an impact in the lives of others with the use of their wisdom. It is true when they say knowledge is best when shared.
If ever you’re looking for speakers for your next event, Verafede can assist you in finding the best ones to make your event informative and interesting. Connect with us through our website and social media accounts.
Reference:
Cailles, L. (2020). Choosing The Right Guest Speakers for Your Online Event. Retrieved from https://www.wtcmanila.com.ph/blog/choosing-online-guest-speakers/amp/
Jyrah Vanessa R. Rubinos
Jyrah Vanessa R. Rubinos is a 4th year Marketing Management student from De La Salle College of Saint Benilde Antipolo. She is an intern at Verafede Inc., under Creatives deparment. She spends most of her time hanging out with her loved ones. She enjoys traveling, shopping and visiting different cafes.