Consumers are directly affected by different encounters they have with brands. Among them, bazaars have been recognized as an effective tool to introduce a product or a service being sold to the public. It allows brands to forge strong relationships with their potential customers by providing an astounding brand experience. In this time, due to the COVID-19 pandemic, organizers are unable to produce traditional bazaars as it requires to maintain not just a safe distance between people but also a significantly lower foot traffic to avoid crowding the event space. As a result, most potential customers have shifted their attention to online channels. Creating a good online experience is important as we continue to cope in the new normal entering a new playing field with regard to sales and marketing.

What is a bazaar?

A bazaar refers to an enclosed marketplace or street wherein goods and services are being exchanged or sold. By participating in a bazaar businesses can maximize the advantages such as face-to-face engagement which is the best strategy to create brand experience. 

What is Brand Experience?

A brand experience is conceptualized as sensations, feelings, and emotions evoked by brand-related stimuli that are part of a brand’s design, identity, and image. It is a type of experiential marketing that focuses on how it can be used to influence how customers feel and build a meaningful relationship with a brand.

The Importance of Brand Experience

Strengthening a brand is not just about recognition but also about building trust. Having a monotonous brand experience will lead to failed engagement or more so, insufficiency. It is essential to work with deeper connections and inspire to grab attention in the market.

To know more about these, here are some ways on how to create a positive brand experience for your business that can be beneficial in the long run.

Ways to achieve a positive Brand Experience:

1. Adapt to Improve

As most businesses become digitally reliant, it is important not to stick with a single strategy. Brands have to adapt to current social trends to engage better and give the latest customer demands.

Image Source: How TikTok challenges brands to think differently | The Drum

2. Prioritize Experience

Do not just focus on making sales, give them a reason to give sales. Be reliable, dependable, and consistent at all times. In that way, consumers will not just uphold loyalty, but may also recommended the brand to their network. Create an unique experience that is curated to your target audience. Think “How does this make me feel?”. For good measure, you can also check out this article of a popular physical bazaar that has pivoted to a new-normal compliant bazaar experience.

3. Create Engagement Opportunities

In order for you to give an awesome and remarkable experience, you need to give something that can satisfy them while sufficing the needs of your business. Some great examples can be: creating a contest, giveaways, freebies, and etc. Create engagement and keep customers happy. This is very popular and widely used on Instagram. This mimics a virtual bazaar-like excitement and energy for customers. 

4. Build a Strong Impression

A strong brand impression that can be deepened through customer engagement is one of the first steps to gain their interest. This can be a fast customer response, store layout, reward programs, a convenient website, and etc.

Image source:  21 Award-Winning Website Designs & What They Did Right | IMPACT

At Verafede, we understand the value of properly strategizing for an experiential marketing campaign that can help your brand leave a long lasting impression. We can help you strategize and create memorable brand experiences that can establish brand loyalty and trust. For additional business insights, reach us here!

Related Reads:
What’s the Best Logo Type For Your Business?

8 Ways to Improve Your Brand Perception

5 Tips to Boost Social Media Engagement


Kyla Benito

Kyla Benito

Kyla Louise T. Benito is an undergraduate of Bachelor of Science in Business Administration Major in Marketing Management at De La Salle-College of Saint Benilde Antipolo. She works in Verafede Inc. as a Marketing Intern. She enjoys reading fiction books, doing sketches, and watching Korean dramas.